Tuesday, September 14, 2010

Total household real estate elite of "Le Home"





Prices continued to rise, home decoration hidden "trick", said the home of real estate and its downstream industries, it seems to be the appraisal of these lingering. Even a real estate sales or home improvement company cut prices please the consumer experience, supervision, price, quality and other topics decoration still affects people's sensibilities. March 25, property in Sina's "Fun Home Innovation Summit", with the name "Le Home" came a new real estate concept, build a happy living in a harmonious atmosphere at the core of a participating real estate giant and home industry the consensus of leading enterprises.

Home Real Estate Qi push "Le Home" Concept

"Bring home the real estate would piggyback say a few words." In recent years, with the real estate business and home business more and more frequent interaction, in both upstream and downstream locations also been mentioned frequently. However, the relationship between real estate and home industry, although close, but in advocating ideas and cultural connotation is different, and very little in common. March 25, in Sina's "Fun Home Innovation Summit", when a kind of happy living as the core of "Le Home" concept was first raised when, SOHO China, Pan Shiyi, Chairman, China Vanke, vice president of Shaw Li, Dongyirisheng Chen Hui, chairman of the real estate sector and household sector and other leading figures of the "happy home" concept undisputed that the trend of the future development of the industry.

Pan Shiyi, the "Fun Home" This understanding of "how many years after the house and then others may live in the house come to your house, your money may soon become other people's money, so the most important things, than the house, more than much more important thing is happiness. " In his view, happy life, happy to enjoy live life the most. "Fun Home" concept advocates, the Chinese president, Zhou Xin livable is that although people living in the house, and the environment is very good large house, but for various reasons, he was not happy, he was not happy that this choice actually living is not an appropriate choice. In his view, for yourself, enjoy the happiness from buying a house in the key.

Household sector as the only representative of the Board Dongyirisheng Chen Hui long that "Fun Home" concept is consistent with current market environment. "Before, what the consumer bought a house I'll pretend to be a house, now our goal is under construction in the existing decorated to customer satisfaction, so that they stay happy."

It is reported that Sina property in the "Le Home" concept, under the guidance also introduced the "Le Home" for the idea of a series of service products. Online sales offices as potential buyers and real estate to achieve the project between the interactive multimedia, WooCall online IM tools to help users browse the same properties for sale real-time interaction with each other; scene home so users can change the room in the blossoms face the music while achieving dream home ... ... Whether or cutting-edge network technology interactive experience, both for the real estate and home industry and consumers a bridge erected.

"Fun Home" environmental needs "Tesco" first

After decades of domestic industry development, flooring, tiles, furniture, cabinets, bathroom and other categories of products are more abundant, home improvement field have also been a new concept emerged: sub-module home Matt actually create the package style decoration, Boloni's fourth-generation home improvement, industry peak of Blue Diamond Project, etc., but still occur frequently assemble finished furniture, decoration of consumers taking a closer look after the house well satisfied with the situation. Therefore, Chen Hui seems, bought a house over on the "Le Home" life well before "Tesco" link, that is, first purchase a house suitable for the use of household products.

He described his personal experience: too old to buy their own houses, but this thing had a headache for him too. "On the one hand can not buy the right house, the other is to buy a house, the decoration ideas from here and its not the same as the original, did not meet the imagination of the original results are not pleasant for comfort after the end admitted." According to Chen Hui introduction, there are many customers the drawing reflects the designers and the final result is not the same as the actual decoration, the degree to quite distressed companies.

However, it Dongyirisheng have found solutions. "The initial experience in the construction of museum buildings, such as trade in building materials near the Italian German legalism, which has a model, the materials, design concepts of the show. Later still feel less than perfect, after all floor space is limited, can not show all the buildings materials and model, which is why it started two years experiential marketing, development and design software. "eyes in the Chen Hui, this experiential marketing is a win-win, both can see their customers to buy the building materials is what After effectiveness, or decoration, but also to secure more orders for the company, effective way to avoid disputes arising in the decoration.

"Fun Home" to promote industrial upgrading

This year, the government work report to the housing problem in the first place the "big people" category, and sketched out "Let the people live and work" housing vision. Right now, to create a harmonious atmosphere to create a happy place to live "musical home" concept put forward, not only to meet the national demand for calls and the social environment, with "Le Home" is closely related to real estate and home industry, is an industry upgrade. Sina Luo Jun, general manager of real estate business from the "spectator" point of view frankly, "Le Home" will the real estate from the traditional "developer" status to "people's livelihood and property," the domestic industry from substandard decoration materials hidden transmission of the disease the vortex pull out of bath for each consumer to create good conditions for a happy life.

"This is an important stage in the development of Chinese real estate, those who want to buy a house is still waiting to see the atmosphere, 'On the room at the mere mention' the state is quite serious, and now 'happy home' concept put forward is expected to improve these conditions, changing buy a house concept. "China Real Estate and Housing Research Zhang Yuan, vice president of client that is conducive to relaxed environment for the development of real estate will soon appear, people will buy a house as within our capabilities, to rent as office facilities.

China Building Decoration Association of Home Decoration Committee Secretary-General Ren-as "Le Home Innovation Summit," the guests, said the launch of "Le Home" living conditions have become more sophisticated. "Home market has changed from 'what house to live, what to buy household products' shift 'what kind of products and fitting what grade can enjoy home life', actually home, Meikailong, Jimei home store brands are also have to create a garden-style shopping environment, there is now 'happy home' concept can lead ordinary people just housing consumption, driving home products company launched a more extensive market prosperity. "







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